Medium is a popular online publishing platform that allows writers and bloggers to share their thoughts, ideas, and stories with the world. As with any other digital platform, it’s crucial to understand the metrics or stats that can help you gauge your content’s performance. However, not all stats are created equal; some are more important than others.
One of the most critical Medium stats to track is read ratio. This metric tells you what percentage of people who clicked on your story actually read it through. A high read ratio suggests that your content is engaging and holds readers’ attention – a key ingredient for success on Medium.
Another vital stat to monitor is total reading time. This shows how much time people have spent reading your articles in total. If this number is increasing over time, it means more people are reading your work for longer periods – another indicator of engaging content.
Views and reads are also essential stats as they provide insight into how many people saw or read your article respectively. An increase in these numbers implies that you’re reaching more people with your writing.
Claps (or likes) offer valuable feedback about how well-received an article was by its readership. While medium.com/ this isn’t an exact science (as different users may use claps differently), a higher number of claps generally indicates positive reader response.
Followers growth rate can give you insights into whether or not readers find value in what you’re providing consistently enough to want regular updates from you — a good sign of creating lasting impact.
However, while there are several useful metrics worth tracking on Medium, there are also those which should be taken with a grain of salt or even ignored altogether due to their lack of actionable insights.
For instance, although views might seem like an important statistic at first glance, they only tell part of the story since they don’t necessarily equate engagement or interest – someone could click onto your piece out of curiosity then leave after just a few seconds. Similarly, while the number of followers can be a vanity metric, it doesn’t necessarily indicate quality or engagement.
Lastly, don’t give too much weight to the number of comments your posts receive. While it’s great to foster discussion and engage with readers, not all successful stories generate comments. Many people read and appreciate articles without leaving feedback in the form of a comment.
In conclusion, focusing on the right Medium stats – like read ratio, total reading time, views, reads and claps – can help you understand how well your content is performing and how to improve it further. On the other hand, paying too much attention to less meaningful metrics like views alone or comments could lead you down the wrong path.
